Week 2 Content

Discover (90 minutes)

What will you do in this session?

  • Sit down with a different pair of devs and discuss your idea (10 minutes each)
  • Define a problem statement (10 minutes)
  • Create user personas (15 minutes)
  • Formulate questions that could be asked to the users (35 minutes)
  • Use the questions from the previous step to create a user research script (20 minutes)

Things to remember when conducting Research

  • User research is not “validation” or usability testing.
  • Always introduce yourself and give context. WHAT are you conducting research for? WHY are you conducting research? HOW will their feedback help?
  • Try NOT to ask leading questions! e.g. “Do you agree that our app is the most user-friendly and efficient solution in the market?”
  • Try to keep your questions open-ended. e.g. “On a scale of 1 to 10, where 1 is very unlikely and 10 is very likely, How likely are you to take a recommendation for a film from a friend”
  • It’s OK to go off script and ask questions that go with the flow of the conversation.
  • Remember to thank users for their time.